Vine_apps_logoVine is a mobile service from Twitter that enables capturing and sharing short (six second) videos. It currently requires an iPhone or iPod Touch – it’s not on the Android platform as of this writing – and there’s no third-party pathway to post videos to Vine, not even through a Web browser.

According to Twitter’s announcement on their blog, “Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.” I’d like to see what we can create too, particularly in the field of Learning & Development (L&D), and I’d love to hear and share your ideas.

First, here are a few attributes of the Vine app as of this writing:

  • It records video when you press the screen.
  • You can press the screen the entire six seconds, or you can stop recording and resume.
  • I don’t think there is a limit to how many finger presses you get.
  • While quick finger presses result in an interesting visual of fast-changing images, they also result in a very annoying “thumping” in the audio track.
  • You can switch between front and rear facing cameras at any time.
  • You can switch apps and return to your recording at a later time (but don’t kill the running app or you’ll have to start over).
  • When complete, the videos loop.
  • Listening to a repeating 6-second video with a voice track was annoying. Very annoying.
  • There’s no way to re-record the audio track or replace it in any way.
  • There is no ability to edit your video.

I’m sure there are other key attributes I haven’t yet considered at this point. Now what can we do with this for any aspect of L&D? Here are a few of my initial thoughts.

  1. Convey a concept (i.e., things that move in the wind, things that fly, things that are green, things that are metaphors for something else HT @JaneBozarth).
  2. Show a series of visual examples of a given topic.
  3.  Show historical progression (i.e., phonograph, 45, LP, cassette tape, 8-track tape, CD, mp3 player, iTunes, etc.).
  4. Show an assembly at various stages.
  5. Tell a (very short) story – it should be visual.

Note too that you add a caption when posting to Vine and can simultaneously post to Twitter. This allows “tweet-sized” commentary to be added to your video. I think of this as “context” as demonstrated in my second ever Vine post (below).

I’m sure there are many, many more ways L&D can use Vine videos in “training,” but it’s apparent from my initial experiences with the app that you need to plan the work, decide what you want to accomplish, practice with the app, figure out what each shot in the video is going to be, and then execute that plan flawlessly or be prepared to start over.

Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one instead.” The same seems to be true of Vine videos – creating a 6 second masterpiece will take much longer than 6 seconds.

Thanks for reading!


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